Which Social Media Platform Can Drive More SALES For Your Business
“Be Everywhere” is today’s online business motto. You can see this implemented by the business owners having majority of the accounts on social media platforms like Twitter, Facebook, YouTube channel, Instagram account, and more around the web. But everyone doesn’t have the time to be everywhere, or the money to pay staff to do it for them. If you have to choose between a couple of some wheres, rather than everywhere, where should you start? It depends on your business, your goals, and what you can commit to doing well. Know which social media platform will be the best to drive more sales for your business.
Narrowing Down Your Choices Of Social Media Platform
There are social media platforms out there for everything and everyone. The point is that there are way too many social networking sites out there to ever have a presence on them all, and your time would be better spent focusing on the sites that get the most traffic. Of all the social media sites out there, the top ones in terms of monthly active users include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Getting started can be difficult. Follow below mentioned checklist to get you the best choice for your business:
- Start defining your goals
How will you reach your new consumers, learn about their tastes, needs and habits etc. Furthermore, how will you increase the website traffic through it and so on.
- Determine which social media platforms your audience is using
The entire point of social media marketing is to put you in contact with your best audience, so it’s not advisable to choose a platform where your audience doesn’t operate.
- Examine the type of content you’ll put there
Different types of content work better with certain social media platforms, so it’s integral that you consider the type of content you like to create and that works best with your brand.
Which Social Media Platform Can Drive More Sales For Your Business
Facebook – Today’s No.1 Social Media Platform
Best For Businesses:News and Information, Retail, E-commerce, Health and Wellness, Travel and Hospitality, Telecom, Finance, Fashion, Retail, Sports
When discussing social media platforms, there is no one bigger than Facebook. Facebook allows businesses to create brand pages, which followers can “like” to indicate their interest in following.
But organic reach among those who like Facebook pages is dismally low, as Facebook prefers businesses to pay to boost, or increase the reach of their posts to their full audience.
Best practices are to send new updates to your page a couple of times per day with unique, interesting content that can include links to your products and website, and other curated content relevant to your target customers.
You need a Facebook presence. It doesn’t matter if that’s one of the main platforms you choose to market on, you need one.
Instagram – Let You Tell Your Brand Story Through Pictures
Best For Businesses: Fashion, Auto, E-commerce, Retail, Entertainment, Real Estate, Marketing, Sports, Health and Wellness, News and Information
Instagram is focused on images. While text descriptions and hashtags can accompany your photo, you can’t add links to your posts. Instead, you get one link in your bio for users to go wherever you hope to send them. Instagram users tend to be highly engaged, even more so than some other social media platforms.
When visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase its personality. Plus, it’s a place where your consumers can see your curated content on the daily without feeling overwhelmed by emails and notifications. Half of the platform’s users check their feed multiple times a day.
Twitter – Make Short & Sweet
Best For Businesses: Travel and Hospitality, Fashion, Health and Wellness, Arts and Crafts, Food and Beverage, E-commerce, Beauty, Photography, Auto, Event Planning
Twitter is the go-to platform if your business is about immediacy, and if you want to reach out to followers with breaking news, announcements, important messages, and other in the moment information. Most Twitter users are under the age of 50.
If your business has the right audience and a big element of customer service, I highly recommend making this a platform of choice.
Twitter (and social media as a whole) is becoming a central discovery hub for consumers, so it’s a great place to show off your expertise, products, and creativity.
Pinterest – Majorly For B2C
Best For Businesses: Retail, Health and Wellness, Travel and Hospitality, Fashion, E-commerce, Arts and Crafts, Food and Beverage, Beauty, Home and Garden, Event Planning
Ask any woman who is planning a wedding or remodeling a house if they’re on Pinterest, and I guarantee they’ll show you a pinboard dedicated to that event. Even if they aren’t planning something, most people I know have a Pinterest account where they keep clippings of vacations they want to go on, items they’d like to buy one day, and new workout routines.
If your audience is on Pinterest and you have a visual product or offer services that have to do with visual planning—like home remodels, landscaping, event planning, etc.—then this is the platform for you.
LinkedIn – Connecting Professionals From All Over The World
Best For Businesses: Financial, Employment, Science and Technology, Legal, Manufacturing, Marketing, Education, Professional Services, Health and Wellness, IT
If you are B2B, the main social media channel your business should be on is LinkedIn. Why? Get this: four out of five LinkedIn members drive business decisions, and LinkedIn’s audience has 2x the buying power of the average web audience.
Hire A Dedicated Social Media Marketing Service
Guesswork won’t help you make the right decision in choosing social media platform for your business. It requires in-depth research and beyond. Leave that to the experts.
With all the important changes and trends that are cropping up in the social media world all the time. Eventually, you’ll need to hire a dedicated social media services to manage your accounts, keep your profiles current, stay on top of trends, post great content, and do a whole lot of experimenting.