Facebook Live Videos - When To Use Facebook Live For Business

August 01, 2018

Facebook Live Videos - When To Use Facebook Live For Business

Facebook Live Videos has become all the rage lately as one of the most contemporary ways that connect with their audiences on a very real level.

If you’re looking to grow your brand, Facebook Live Videos is what you should use.

It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in the year 2018 and beyond. One of the best parts of Facebook Live videos is that you’re able to reach existing fans much faster. You’ll also get a healthy dose of brand awareness with the increasing popularity of live video. Furthermore, able to gauge your customer response immediately. Isn’t it exciting!

 

Facebook Live Videos

 

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Why Choose Facebook Live Videos For Your Business?

Facebook live videos has an element of surprise like no other content currently provides. Hence, it can keep your viewer’s attention much longer than a blog post, info-graphic or even a pre-recorded video.

In fact, according to Facebook survey, people watch live videos on an average 3 times longer than they do a pre-recorded video on the same topic.

First of all, it drives immediate social engagement. As a result, you can build a deeper relationship with your current followers and to attract new audiences.

Furthermore, it gives you the opportunity to demonstrate true authenticity and transparency with your audience. Have a plan of course, but don’t try to be too rehearsed or polished because your audience is smart enough to figure out.  They came to see the real you, the real company, the real deal.

Show everybody your true colors. Show them your ability to roll with the punches, adapt and improvise.

Finally, did you know that visuals are processed 60,000 times faster than text?

When To Use Facebook Live Videos For Your Business

There are many such situations where businesses of different segments can go live.

Let’s take a look at few right now:

1.Product Launch

Do you have a new product you’ve been itching to get into the press and blow it out as far as possible to drive the most awareness possible with your audience? Or is it something you would like to cross-sell to your existing user base?

Well, a press release is one way to do it. Another could be an email campaign and yet another could be online targeted ads.

We know all these things work. But what if you simultaneously marketed a live demo that people could tune in to see on Facebook, or YouTube?

If you give it some thought, be creative and let yourself go a bit you may be surprised by the positive reaction you get when you choose to do Facebook Live Videos.

Remember, live video viewers are much more engaged, so you just may attract a highly interested audience – which means higher conversions.

2.Seminars

There are many opportunities for conducting live seminars throughout the mortgage industry.

A few that come to mind include home buyer seminars, compliance updates, personal branding tips, marketing trends, CRM and more.

For those of you that are ready to try something new, you could take the current polished format of a seminar you’ve used in the past, turn it on its head and make it into something more exciting, authentic and interactive. This way you will be to build your audience. 

3.Customer Service

Now here’s an opportunity to give your user base something it wasn’t expecting.

Typically, when your customers have questions or an issue they need to work through, they go to your website, click on your chat feature or start an email string. In this process, miscommunications can occur which can cause frustration and waste time.

This can even result in a poor brand experience which is the last thing you want with so many social media platforms and rating opportunities at their fingertips.

If you want to take your brand experience to the next level, you can offer live videos as an option to your customers. This could be an especially great option for tech companies.

You might also use live videos to take new customers through a how-to session.

Important Pointers To Remember When You Do Facebook Live

What’s most important with live video is having fun with it. Here are some do’s and don’ts to keep in mind:

  • Keep the live video not more than 45 minutes or less
  • Do not entertain a set script, be natural you, how you talk normally with people
  • Be genuine and interested
  • Show your ability to adapt and improvise by listening to your audience and switch away from the original topic
  • Have a sense of humor
  • Make sure to record and share it across social platforms.
  • Do not over produce

Final Thoughts

When you go live, people expect authenticity. They also want to be rewarded for taking time to watch. So, make sure you have a plan to share some great information that is hot, that they can use as soon as the broadcast is over. 

And remember to make your audience a part of the broadcast by inviting questions and feedback.

Let SME Network Optimize, & Grow Your Social Media Presence

 

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August 01, 2018

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