YouTube is the second biggest internet search platform after Google, with an audience of 1.5 billion users logging in each month and it’s still growing. Ninety-six percent of online teens use the website, and more than one billion hours of YouTube Video Ads content are viewed daily.
These numbers don’t lie. YouTube is a global force, and the demand for video content is only increasing: by 2021, a mind-boggling 80 percent of all internet traffic will be video-related.
So, if you’ve made an account for business, but you’re not advertising on YouTube yet, the time is now.
The total number of hours of video watched on YouTube each month – 3.25 billion. 10,113 Youtube videos generated over 1 billion views. The average number of mobile YouTube video views per day is 1,000,000,000.Jan 20, 2017
YouTube is the 2nd biggest search engine in the world.
If it costs too much for you to advertise in the Google search listings, there is a different ad format. You can advertise in the YouTube search listings instead.
The Basics To Clear First – Video Ads Vs. YouTube Ad Types
We need to clear the basics first. There are a few different ways to buy YouTube ads, and a few different types of imagery available.
Static ads or YouTube display ads are available on certain places within the YouTube platform, and certain in-display and banner ads can be bought directly through YouTube.
While technically these are YouTube ads, that’s not where we’re going with this.
What we’re talking about are actual video ads bought in the AdWords auction: TrueView in-stream ads, TrueView in-display ads, and bumper ads.
Choose The Right Type Of YouTube Video Ads
You have decided to try out YouTube video advertising, but where should you start? There are a several different types of YouTube ads for you to choose from, but before jumping into testing them out, you should start at square one – figure out your objectives and what you are hoping to get out of these video ads.
Determine your video ad campaign goals and then discover which of the YouTube ad formats will work best to reach those goals.
Types of YouTube Video Ads
There are in all 6 types of YouTube Ads:
- Skippable video ads i.e. TrueView ads
- Non-skippable video ads
- Bumper ads
- Overlay ads
- Display ads
- Sponsored cards
Some of the widely picked YouTube video ads are mentioned below with their description.
Know About These Different Types Of YouTube Ads
1.TrueView YouTube Video Ads
TrueView video ads come in two forms, In-Stream and Discovery also called In-Display.
In-Stream video ads play before the posted YouTube video. In-Display video ads appear as a sponsored suggested video in the top right sidebar above playlists and YouTube suggested videos.
Both In-Stream and In-Display video ads can be any length since the viewer can decide if he or she wishes to keep watching. In addition In-Stream ads are skippable with “Skip Ad” buttons appearing after 5 seconds.
Both options are pay per view though views are defined differently for each ad type.
TrueView ads allow you to advertise with how-to videos, product demos, video testimonials and more.
2. Pre-Roll i.e. Non-skippable YouTube Video Ads
These video ads makes you compulsory watch the videos.
Just as it sounds, these video ads must be fully viewed by the user. The user does not have the option to pass over the video, therefore you are charged for each view. The video must be at least 15 seconds long and can still be inserted in the beginning, middle, or end of a video.
Although the non-skippable video ad sounds like a great options since viewers must see your content, you are not able to really gauge engagement as they must view the whole video. This is also one of the most expensive options are you are paying for each view.
It’s no secret that non-skippable ads are somewhat unpopular. They can be intrusive, and most viewers wish they weren’t there at all.
3. Bumper Ads
Bumpers are 6 seconds long. They are non-skippable like Pre-Roll ads but are pay per view like TrueView ads.
Bumper video ads combine elements of both of the above ad formats but are best suited to branding campaigns as are TrueView videos.
They are also cheaper per view than TrueView ads. In addition, according to a study conducted by Google, they drive a “significant lift in ad recall.”
Like TrueView ads, Bumpers can include a click-through option but are optimized and most effective for views.
4. Overlay YouTube Ads
If you’re running a reservation sponsorship campaign, you can set up overlay ads on partner videos. YouTube overlay ads are banner advertisements that you’ll often see running along the bottom of a video. They can be simple text ads , or image-based banners.
5. Sponsored Cards
The sponsored product cards can be seen on desktop and mobile devices and the actual card sizes vary. Although this ad size is relatively new, this has become a very popular option for eCommerce advertisers as it is a convenient click-to-purchase option.
Sponsored cards are perfect for an eCommerce company by putting the relevant product or products in the video easily accessible as an overlay on the right side of the video player. A viewer can easily click on the product and be directed right to the online store to purchase the product.
How To Create An Effective YouTube Video Ads
YouTube has an ‘Adbuilder’ tool that can help you to create your own video Ads.
YouTube will take you through the process of recording your ad. The tool will also help you handle each of the steps that are involved when recording an ad.
Why Advertise with Video Ads on YouTube?
There are plenty of platforms you can advertise your videos on, so why advertise on YouTube?
Think about your business. Now think about those micro-moments that people experience, those minute-long windows when they are most likely to convert.
Imagine if you could advertise your business to those exact people in the exact moment they’re likely to become a customer. And that’s when advertising on YouTube comes into play.
Getting Started With YouTube Ad Promotions
Now that you have a better idea of how YouTube Ad marketing promotions work for your business. With plenty of tips you are all set to make an action plan for your next upcoming event.
Whether you already have a sizeable fans or you’re starting from scratch doesn’t matter. As you can see, implementing these tips will naturally leads itself to the next stage and see your YouTube Ad getting better response.
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