SEO – Search Engine Optimization is a very well-known terminology used in today’s cut-throat business markets. SEO techniques can help your business rank ahead in Google especially when you are starting your new business. Perhaps; the primary reason of why today’s businesses are ranking on first page of Google. Out of all marketing techniques; SEO blog writing can be extremely useful in boosting your page ranking, increasing your online visibility thus converting into “Hot Leads”.
Does Blogging Help You Rank Ahead On Google?
SEO optimized blogs help boost your website quality. Furthermore; positioning your website as a relevant answer to your customer’s queries. SEO Blog posts specifically emphasizes on the variety of on-page and off-page SEO practices that increases your opportunities to rank your website on the leading search engines. Also; it enhances your online visibility so that your customers can easily find you.
Why Write SEO-friendly Blogs?
Blogs on the first page of the Google are of course more likely to be clicked on. Your viewers are not interested what’s mentioned on 2nd and 3rd blog. Moreover; people are specifically looking for an informative blog when they are searching for particular information.
The primary aim of SEO blogs is to tailor the blog posts as well as the whole project to typical search queries of users that are interested in the blog topics. The blog might rank well, but the traffic may not increase if the target group can see from the preview in the search results that the content you are offering is of no interest to them.
How To Optimize Your Blogs?
Search engine optimization refers to the measures used to improve a web project’s position in the search engine results. There are 2 ways: on-page SEO and off-page SEO optimization when combined with each other can promise the possible success for improving your website ranking on Google.
While all SEO blog optimizations, which are carried out directly on the blog such as texts, headings, images, metadata, etc. are on-page measures, and off-page SEO handles all the external factors, mainly link building, submitting on various article submission etc.
SEO Blog Tips To Rank High On Google
1.Focusing On Long Tail Keywords
One of the best SEO blog practices. Optimizing your blogs for the keywords is not about incorporating as many keywords as possible. Actually; it’s a wrong SEO practice which can put your blogs under spam category.
It also doesn’t make for a good reader experience. A ranking factor that search engines now prioritize to ensure you are answering the intent of your visitors. Therefore; you should use keywords in your blogs in a way that doesn’t feel unnatural or forced.
A good rule of thumb is to focus on one or two long-tail keywords per blog post. Keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.
Why long-tail keywords? Often question based keywords keep your post focused on the specific goals of your audience. Website visitors searching long tail terms are more likely to read the whole post.This way you’ll generate right type of traffic: visitors who convert.
2.Including Keywords In Specific Part Of Your Posts
Once you have targeted a couple of valuable, relevant keywords, try to include them in the following places:
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
3.Using Entire Meta Description Space
A meta description is the additional text that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they’re looking for, and ultimately helps them decide if they’ll click or not.
The maximum length of this meta description is greater than it once was; now around 300 characters suggesting it wants to give readers more insight into what each result will give them.
4.Optimizing Your Blog Images
Blog posts shouldn’t only contain text ; you should also include images that help explain your content. But search engines don’t just look for images. Rather, they look for images with “alt text”.
Because search engines can’t see images the same way humans can, an image’s “alt text” tells them what an image is about. This ultimately helps those images rank in Google Images results.
Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can improve accessibility for people with poor vision who are using screen readers.
5.Use Internal Links
Internal links are overlooked but; they are an important on-page SEO practice for blogs. If you have the possibility to link older articles that are relevant to the current article you are working on, you should do it. By doing this, you are not only increasing the length of your readers’ stay but; it also increases the chance of your website being recorded and listed by the search engines.
For many content management systems there are plugins that automatically link relevant blogs however; you can also set the links manually. Limit it to one or two links per text since the link juice dramatically decreases the more links you put in a text.
Off-page SEO Blog Tips
You can’t have a successful blog without off-page SEO. Unlike on-page methods this isn’t about keywords, usability, text structure, etc. It’s about increasing your blog’s popularity with active marketing and generating backlinks.
The quantity and quality of links that connect to your blog serves as an indication for where your blog should be positioned in the search results. Since the search engine crawlers recognize which sites the backlinks come from, it’s important to create a mixed link profile with backlinks from many different sources:
The Internet users exchange ideas on a wide range of topics. If your blog is mentioned in one of the forum posts along with a link to one of your articles this shows the search engine that your project is growing in acceptance online.
Links from other blogs
Links that have been placed by other blog operators have been known to increase link popularity. The more established the other blog is, the more beneficial the backlink is. Link exchange has been in practice for years.
Links from branch and article directories
if you enter your blog or individual articles into an online directory you don’t only create valuable backlinks, you also increase the chance of catching the attention of users.
Links from large portals
Portals like the Social Examiner, Medium, Entrepreneur.com which have a huge amount of web traffic and high visitor numbers, are the A grade source of the strong backlinks. They aren’t easy to get, but help reinforce your blog’s credibility.
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