If you are using whiteboard animated videos as part of your marketing strategy, you will get greater returns, more leads hence; profitable sales. And if you are a DIYer, doing a quick how to make animated videos search can leave you overwhelmed.
When it comes to video marketing, the statistics speak for themselves. After watching a video, a whopping 70% of consumers are more likely to be a product. 92% of viewers of videos on a mobile device share the video with others, and 70% of professional marketers assert that video is the most powerful conversion medium.
Whether it is a cartoon video maker or a free animation maker, there are many tools to create video online for your business. Small Business Trends takes a look at some of the best tools to create animated videos for
How To Make Animated Videos ?
The process can be simple or complex, it all depends on how much time and capital you want to invest in the process. You can make just as big of an impact with a free animation maker as you can with an expensive solution. If you have the right message and it connects with your audience your animated video has done its job.
However, solutions which offer more tools and options will allow you to create higher quality products. You can start with easy to use easy animation explainer tools, or the best way is to hire a professional animation video maker company like SME Networks which can cater to your business videos needs like an expert.
Steps To Make Animated Explainer Videos Like Professional
Creating the perfect animation video can sound like a challenging task. Whether you do-it-yourself or have access to an in-house team, without a clearly defined process, creating even a simple animated video can still be a daunting task.
This can be even more challenging if you are a Newbie. But don’t worry.
We have put together step by step process to help you jump over the hurdles and create animated videos like a pro.
1.Plan Ahead Of What You Need To Show In Your Corporate Animated Videos
Planning is by far one of the most important, yet unappreciated stages in any video creation process.
During your planning stage, try focus on two main areas: Audience and goals.
The first being “who is my target audience?” You need to understand your audience to make sure you know what works for them. Great animations are the ones that take into consideration what their end viewers want to see and what motivates them to act.
The second step in your planning stage is “ what are my goals and objectives”? Having set goals gives you an understanding of what you want your created video to achieve. Your goals will help guide your animated video into a clear direction.
2.Write An Interesting and Engaging Script
he next step, writing your video script. For some of you, script writing can be much more challenging than actually animating your video. We previously wrote a blog on how to write a great script for your video marketing campaign that you may find useful.
To summarize, here are four key takeaways when it comes to writing your script:
- Address your audience and write in a conversational manner.
- 20% of your viewers will close your animated video after 10 seconds. Ensure your script is brief.
- Make sure you script every word. Trust us; this will help create your video in a more efficient manner.
- End your video animation script with a clever call-to-action.
3. Designing Storyboard For Your Animation Video
A storyboard allows you to truly visualize how your created animated video will look before you have to dedicate some serious hours and resources.
Start by identifying the key scenes in your animation story. Add your script to each scene, and then proceed to sketch your thumbnails in each square.
It’s important to remember that a storyboard is a plan. You don’t have to go into incredible detail. Just make sure it’s easy to understand and helps direct your story.
4. Picking Your Animation Video Style
When you are browsing for ” how to make animated videos ” There are different types of animation videos you can make, but not all the styles will suit the needs of your business.
Each style has its own pros and cons. If one looks fun and creative then the other might set an inspirational or serious tone.
Here are the most common styles of Animation videos you can make:
- 2D Animation videos
This type of animation will suit both B2B & B2C audiences. As your audience grew up watching animated cartoons in their childhood, 2D animation videos instantly develops a strong emotional connection with them, thus increasing viewer engagement.
- Infographic animation videos
These kind of videos are more eye-catching as they pack themselves with lots of animated charts, numbers, graphs and other visual content that naturally draw viewer attention.
If you are someone who still presents your monthly sales data to your boss using a spreadsheet, you should definitely give infographic animation a try.
- Handcraft animation videos
These videos simulate the effect of objects being moved around the scene by a hand and thus are naturally attention-grabbing to the human eye.
- Whiteboard animation videos
This immediately draws user attention and remains in their memory for a longer duration. Furthermore, there are 4 different styles of whiteboard videos that you can make; namely blackboard, notepad, glass board & stitchboard videos.
- Typography animation videos
It’s the ideal video format to use when you want your viewers to focus on the words being presented. Moreover, it usually takes very less time to create one.
5.Time To Animate Your Story
Deciding how to animate your video can be a challenge as there are a lot of options to choose from. You can choose to use various free animation video making tools or choose to outsource as well.
6.Adding Suitable Background Music
Adding a background music to your video is like placing a cherry on top of the cake. Without it, something will be missing.
However, finding the right music track among the millions available online, can be tough, Again most of the music you find online is not copyright free; the last thing you want is having someone sue you, for using their music track without permission.
7. Narrating Your Animated Story
Now we have come to the last step in creating an animated video. You have spent the entire time perfecting your animation video in every way possible.
But which is more powerful? Telling your story in your own words, or adding lines and lines of text inside your video.
Outsource To Animation Video Maker Company
Outsourcing will suit you best if you’re only planning for a one-time animation video project. There again comes the debate of choosing the right animation studio and the question of how much they would charge.
Firstly, you’ll have to consider the timeline for your project and the budget you have in-hand. When it comes to outsourcing, can help you get the quick video solution within stipulated time frame.
Think about other companies you admire and see if they’ve implemented a video marketing campaign. Do you think there’s a way you can integrate video into your own B2B marketing strategy? Connect with us when you are searching for how to make animated videos.