LinkedIn Native Videos - What It Means For Your Business

August 16, 2018

LinkedIn Native Videos - What It Means For Your Business

Are you looking for ways to get more views from your LinkedIn community? Using your mobile app to record and share original video directly on LinkedIn can help you boost your views furthering it to increase customer engagement. LinkedIn Native Video brings your marketing to life. If you are looking to boost awareness of your brand, generate leads, promote content LinkedIn native videos can help you achieve that.


linkedin native videos


What Is LinkedIn Native Videos ?

LinkedIn is a powerful social media platform that connects millions of professionals for news update across the globe; connect with the peers, networking furthermore; to tap potential work or business related opportunities. A recent study from Cisco Systems has conveyed that about 75% of the business professionals love to watch videos which are work-related.

We come back to what we were talking…What is LinkedIn Native Videos?. It is a new feature available on through mobile app. Hence; if you wish to enjoy the benefits you need to download LinkedIn app or update it. The LinkedIn native video is a video feature which lets you record on your phone then upload to LinkedIn. To share a video with this feature, click the video camera icon, upload your video, and then share it with your recent update.

LinkedIn Native Video Specs

  • LinkedIn, just like Facebook, plays native videos in an auto loop, silently.
  • Create your update text captivating, descriptive, and attention-grabbing.
  • Typing 700 characters on mobile can be difficult; keep it short
  • Add links to your blog posts, LinkedIn Publisher posts, or website.
  • You can tag people in your native video update post; thoughtfully select a few who can help drive engagement.

Few Things To Know About LinkedIn Video Upload 

  • LinkedIn video sizes can vary but; ensure they are not lengthy
  • Videos can be shot in a horizontal or vertical formats
  • If you have shoot vertical videos; they are cropped to a square shape in the feed
  • Horizontal videos are displayed in full in your feeds
  • For businesses with a global and multilingual appeal, can have videos shoot in various languages.

What Kind Of Videos Your Business Should Focus On?

Create engaging videos; ensuring that they are visually appealing and no goof-ups. Below are some suggestions of what kind of LinkedIn native videos should upload to get better customer engagement:

  • Product/ Service launch videos
  • Work culture videos
  • Team motivation parties
  • Office theme parties
  • Behind the scenes videos
  • Animated – explainer resourceful content on relevant business trends
  • Brief interview clipping of industry leaders/ C level executives
  • Event/ seminars speakers discussing
  • Talk shows
  • Telling your viewers something surprising and inspiring

Why You Should Be Using LinkedIn Native Videos

You have already been using videos for your customer engagement. Posting native video may get you more engagement. On Facebook, native videos typically get 10x more shares than embedded videos. If that trend holds for LinkedIn, you could be missing out on a substantial chunk of potential audience by linking to a YouTube video.

So native video matters especially beneficial to B2B marketers, LinkedIn matters. While Facebook videos can be dominated by memes and entertainment, the LinkedIn has that aura that it limits specifically for business purposes.

Your connections are constantly browsing their feeds looking for something that can help advance their career, give them a competitive edge, or just do their jobs better. Therefore; a useful, professional video content is likely to fare better on LinkedIn than on Twitter or Facebook.

Reasons To Use LinkedIn Native Videos For Business

1.  Marketers understand the power of video

Marketers are already using video marketing on their own websites, as well as YouTube to promote their products and services.  and elsewhere.74%  of marketers planned to increase their usage of video in the year 2018. The reason behind why marketers are adopting video medium is they happen to grab viewer’s attention which forces them to take a call by buying products/services.


2. Video boosts your storytelling variety

On the Internet, marketers have long been able to use visuals, text, and audio to tell their stories. However; with the expansion of bandwidth that has enabled the rise of video, marketers can now harness the power of sight, sound, and motion to get across their messages. Therefore; LinkedIn Feed is an attractive format for the range of videos, such as product demos, man-on-the-street interviews, industry event coverage, how-to videos, and more.

3.  Video helps you stand out

Like televisions in a sports bar, videos on the LinkedIn feed will attract the human eye. People cannot resist sight, sound and motion; it’s an evolutionary thing. Hence; marketers can benefit from this human trait by posting videos on their LinkedIn profiles.

4. Capture your best customers singing your praises.

Reviews are a powerful piece of content to have in your arsenal. Businesses are using simple videos as their testimonials, not only on the homepage but; everywhere and it has been incredibly powerful and helped us convert more new clients than almost anything else.

Testimonials become more meaningful when you can actually see the person giving the review instead of just reading it. Nothing fancy is required here, just your best customers and what means the most to their experience.

5.  Update consumers on the latest news in your industry 

While you may live and breathe on the latest news in your industry, your customer may not share that same passion. However, news and events still have an impact on the customer experience. You can use making videos on latest news, trends and such relevant to your business and that is how it can help boost engagement for your business.

We Can Help You With Your Video Marketing

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. Therefore; 48% of businesses who use video marketing said that they have an explainer video on their homepage.

Out of those businesses, 83% said that their homepage explainer video was effective. SME Networks can help you with Video marketing which can be used for everything from building customer rapport, to promoting your brand, services or products.


August 16, 2018

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