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Instagram is one of the vast and most powerful platforms with plenty of active users. It provides the best opportunity for all the business to get good quality of interested and targeted audience.  Instagram business tools has proved itself as an effective digital marketing platform for businesses.


Instagram business tools



Local shops, small businesses and organizations of all sizes have used it to raise awareness about their brands’ products and services, and showcase their personalities to their target audiences. Instagram’s head of global business development, 60% of its 400 million active users follow at least one business. Still, since its conception in 2010, Instagram has catered primarily to the consumer, not the business.

All that has changed though with the launch of the new Instagram Business Tools.

Released in June, these Instagram Business Tools will help small business owners expand their reach on Instagram, learn more about their followers and get in better touch with their audience.

Top 7 Instagram Business Tools To Build Your Fanbase


1. Boomerang

Boomerang is a great tool for creating videos that will appeal to the audience. Having a well-developed strategy entails engaging with your audience the best way you can.

You need to speak their language. And according to Liquid Creativity, Boomerang videos have become a crucial part of the Instagram language.

You can use Boomerang for filming one-second long videos. And the best thing about it is that you won’t need much preparation since videos don’t have audio. Therefore, you don’t have to work on dialogues. Capture a perfect moment behind the scenes, or make an interesting video about your product. You know that even a second can make a difference.


Foursixty is one of a number of apps geared at making Instagram feeds “shoppable.” It does this by letting merchants create galleries that mirror their Instagram feeds, tag products in posts, and place the shoppable feed on their website.

Part of what makes Foursixty stand out from its competitors is the level of customization it offers, allowing merchants to tailor the integration to match their store and brand aesthetic.

3. Magic Social

This business tool allows you to build your Instagram account using two-way engagement. That means you can not only pick who you want to follow you but can also pick whom you choose to follow.

The result is a curated following that grows without needing any intervention.

Magic Social level of customization in terms of audience demographic is something that has not been achievable in other Instagram business tools, making this tool a must-have for people who want to build a following without sacrificing quality followers.

4. Instagram Feed

Instagram weed feed is easy to use plugin.

Instagram Feed WD allows you to bring user and hashtag-based Instagram feeds to your website with only a few clicks. You can display composite feeds of hashtags and users with custom styling and image metadata.

Use beautiful layouts, such as Masonry, Thumbnail, Blog style and Browser. You can use plugin’s conditional fields functionality, to display filtered feeds. You can base that on the specific username, hashtag, mention, description, or Instagram media link.

5. Hootsuite

HootSuite is a platform for social media management that makes scheduling and publishing posts a piece of cake. You can use its Instagram business tools option for scheduling your posts in advance, not having to worry about forgetting to publish them.

Once you have prepared your posts, you can move on to dealing with other issues. When the publishing time comes, Hootsuite will send you a notification. Instagram, like any other social media, is overflowing with posts and ads. So, it is important to post content on a regular basis, and this tool will help you keep up with the schedule.

6. Ink 361

Manage Instagram content, measure performance and keep an eye on competitors with Ink361. Since the platform is still in its early stages of development, pricing is currently free for all users, though that will change at some point.

Ink361 is a great tool for Instagram marketers who are just starting out, since they can gain access to a robust all-in-one tool without first needing to make an investment.

7. Owlmetrics

There is a reason 81% percent of marketers surveyed in one study said that data was essential to their work. The best marketing teams are those that are able to quickly collect, analyze and react to data. Owlmetrics helps marketing teams do just that, thanks to a robust Instagram analytics platform.

The tool is capable of analyzing Instagram performance with regard to follower growth and post which also includes Instagram Stories engagement. Users can also determine the best time of day to post content based on easy-to-interpret calendar heat maps that elegantly synthesize large data sets.

Closing Thoughts

Social media is a powerful ally in this journey. By going beyond branding, you can turn social channels into powerful lead-gen machines. Hence; outsource your social media marketing using our different social media channels to generate more traffic and turn more of your visitors into leads.



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