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Search Engine Optimization – SEO tools are extremely important for any SEO campaign to be successful. Good SEO tools make ranking on the first page of Google and other search engines for desired keywords a lot easier.

There are many free SEO tools and software available online with each claiming to be the “Top SEO tool” so which is actually the best, this post will help you choose the top SEO tools for keyword research, building high quality backlinks, analyzing competitors websites, content optimization and more.

SEO Tools


Top 7 SEO Tools To Make Your SEO Campaigns Successful

1. Google Keyword Planner, Analytics, Search Console, Etc.

Google makes some of the best free SEO tools. Extremely useful for the digital marketers to figure out the best ad campaigns for their products/services.

With Google Keyword Planner you can:

  • Find and research keywords with Keyword Planner
  • Identify trends
  • Uncover and fix technical and on‐page issues with Search Console
  • Analyze how many people are visiting your website, who they are, and where they come from with Analytics
  • Gather, process, and analyze all kinds of SEO data with Sheets
  • Check how fast your site loads with Pagespeed Insights

Google Search Console formerly known as Google Webmaster Tools is a free full suite of tools from Google which every SEO must know how to use excellently and daily. Popularly called GSC, it has tools for indexing, checking site errors, viewing site traffic statistics, backlinks and much more.

Google Analytics is hands down the best free web analytics tool, Google Analytics provides insights to many types of data ranging from customer acquisition to behavior and sales and so much more. You cannot call yourself an SEO expert if you do not have a good understanding of Google Analytics and use it frequently, it is one of the must have SEO tools.

You can easily connect your Google Search Console account, Google Adsense and Google Adwords accounts to Google Analytics to get better insights on their data.

2. Yoast SEO

Running WordPress? Yoast is perhaps the only SEO plugin you’ll ever need.

Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site  search engine-friendly.

Use it to optimize meta tags and content, generate instant sitemaps, and much more.

Yoast SEO is a plugin that operates on hosting services like WordPress. Yoast offers users and writers many tools to help ensure that the content of their blog ranks as high as possible on internet search engines. There are two main metrics that Yoast SEO evaluates. Each one has several sub-metrics that contribute to a piece of writing evaluation. The two primary ways that Yoast SEO analyses content is through SEO and Readability.


3. SEMRush

Have specific keywords that you want to keep close tabs on? SEMRush has a Position Tracking tool on their free interface. It allows you to track your organic position for up to 10 keywords and allows you to compare these keywords against your competitors.

Go above and beyond conventional marketing with unlimited access to analytical data, custom reports and team-based projects.

4. SEO Spider Tool From Screaming Frog

The SEO Spider Tool is an awesome website crawler. With it, you can get critical data on every URL. Download it and take it on a spin.

You can use the Spider Tool to crawl up to 500 pages with the free version. It will let you know things like which pages have duplicate title tags and where you are missing important tags that will help indicate to crawl bots the content of your page.

5. Free Moz

Moz is a suite of user-friendly inbound marketing tools. You’ll be hearing more about this tool throughout the article, because you can do a lot with this free SEO tools.

Moz has a full suite of SEO Tools for  finding keywords, auditing links and finding errors. It lets you target the best keywords, check rankings, find backlinks and fixes on-site issues all for free.

Alongwith it you get SERP analysis, historical reporting, competitor rank tracking, search visibility score.

Moz is a suite of user-friendly inbound marketing tools. You’ll be hearing more about this tool throughout the article, because you can do a lot with this free SEO tool.

6. Keywordtool.io

This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas.

A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.

Another great feature with this tool, is that you can filter for search queries that come in the form of questions to help you come up with new content ideas.

7. SEO Web Page Analyzer

SEO Web Page Analyzer gives you a comprehensive analysis of your web page.

It pulls out any images with missing alt tags, heading structure, internal and external links, meta title and description, and more.

This web page analyzer breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view.

Where appropriate, a pass -green tick or fail – red cross icon will be displayed for each section of the report. Question marks indicate areas that cannot be scored and need further human interaction.


Putting together a list of top free SEO tools can be a daunting task. There are hundreds out there. SME Networks aimed to grab the ones that we’ve found valuable and the ones you can use via the web within minutes to get some amazing insights.

Test out the above suggestions for your campaigns and you should be able to make your business more money with qualified traffic and increased sales.


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