Email Subject Lines | Top 7 Email Subject Lines To Get 100% Conversions
Email subject lines…….does it matter??? Yes, they play a crucial role in attracting your readers to open your newsletters.
Subject lines make or break your email campaign.
They can make or break your business
Why Write Catchy Email Subject Lines?
Our inboxes are overloaded with lots of emails everyday pitching their services/products. From prospects to media contacts, nearly everyone’s inbox is bombarded with an abundance of email communications, all of which are competing for the recipient’s time and attention.
To filter out unnecessary or irrelevant messages, most people spend just a fraction of minutes in deciding which to open.
If the email subject field doesn’t immediately capture their attention, they move on to the next message in their inboxes — even though the main body of the email may contain information that is valuable and useful to their business.
The importance of the email subject lines becomes even more clear when you consider that a short, one-line description of your email may be your first and only shot at connecting with a customer or business contact.
Importance Of Email Subject Line
When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate. Though the body of an email is always the most important element to focus on, the first section that will engage your audience is the subject line.
Email marketing is the most effective and lucrative way to connect with your customers. But if your subscribers aren’t opening your emails, you’re missing out on a ton of sales and conversions.
Most of us receive an average of 110 emails every day. Problem is, we only open 30% of them. And if the email comes from a retail or business marketer, that open rate drops to 22%.
So, how do you cut through and get people to click on your email?
Writing An Attractive, Eye-Catching Email Subject Line
Let’s jump straight to top 7 email subject line tricks to get 100% conversions:
1.Curiosity + Benefit = Attract Readers
Your email subject simply needs to do two things. Number 1, offer some kind of benefit to the reader. Tell them why they should open it. Explain how it will make their life easier or better in some way.
And #2, pique their curiosity. This is simple psychology. Humans are curious and if you tease us with something, we always want to know more.
Balancing the ‘benefit’ with ‘curiosity’ is the simple formula to a great subject line and catch immediate attention of your reader.
2.Getting Straight To The Point Telling What’s Inside
Your email subscribers are looking for instant value. They want to know exactly what they’ll get when they click on your email.
Think about how you scroll through your own email inbox. The subject line that gets straight to the point will often stand out.
Email subject lines have to be interesting and unique. Stay away from over-used words and clichés, and try to present your audience with a hook that captures their attention and incentivizes them to learn more by opening the email.
3. Keep It Brief
Long…long email subject lines are boring. They make your readers lose interest in opening and further reading emails. Avoid doing that.
Try to keep your subject line to fewer than 50 characters. Be ruthless in cutting out redundant words or phrases. Aim to get your message across in the shortest phrasing possible.
With 40% of emails being opened on a mobile device, subject lines with fewer than 50 characters are much more likely to appear in their entirety for people scanning your emails on their phone or tablet.
Need help keeping your subject lines short? Eliminate words that don’t add value. For instance, subject lines that included the word “newsletter” exhibited an open rate that was 20.7% less. Want to test your subject lines? You can try using various email subject line tester tools available online.
4. You Can Use Action Oriented Words In Your Subject Line
Subject lines that begin with actionable words tend to be more enticing, and your emails could be drastically and more clickable by adding a vibrant verb at the beginning.
Actionable subject lines will inspire people to click on your email by instilling urgency and excitement.
For example, in an email inviting people to an open house event, a subject line that reads “Join us for a stunning open house party ” is more effective than “Open house party announcement at XYZ Street”.
5. You’ve Only Got 2 Hours Left!” – Create Urgency
One study showed that subject lines that create a sense of urgency can result in open rates that are 25% higher.
Using deadlines that communicate scarcity can encourage your recipient to act now rather than putting it off until later.
A good subject line should give us a reason to take action. The threat of a sale or offer expiring is one simple way to do it. Not only does it give you a final nudge, the no exceptions is a fantastic incentive to take action.
6. Don’t Mislead
Never promise something in the email subject line you can’t deliver. It’s the quickest way to annoy your readers and ensure your next email doesn’t get read. If you promise “40% off all products!” in your subject line, make sure you commit through.
This is where curiosity and ‘clickbait’ style subject lines tread dangerous territory. Always make sure the pay-off lives up to the tease.
7. Try Being Funny Sometimes
Although it often pays to be direct, a little playfulness and curiosity will often grab your reader’s attention too.
You can try writing some witty, not-hurting sarcasting email subject lines for a change. Furthermore; you can use EMOJIS for fun.The world’s fastest growing language is also fun, playful and colorful. Use a smiley face in a subject line and it jumps out at your subscribers.
When you take the time to write an email with great content, don’t ruin your chances of the email being opened by not putting enough thought into your subject line. By using enticing language and the tips we’ve given, you will see a rise in your open and click rates!