Top 5 Email Marketing Strategies That Generates More Leads
Years after years emails were supposed to be out dated, suffocating beneath a pile of tweets and status updates, the medium continues to stay alive. Email Marketing one of the most widely online marketing practice for various businesses in every segment. Implementing effective email marketing strategies you are sure to boost your conversion hence, turning them into potential customers.
Effective Email Marketing Strategies For Your Email Campaigns
You need to implement a series of best practices in order to develop effective email marketing strategic approach that enables you to achieve your core objectives.
1.Frequency & Timings Of Your Email Campaigns
The timings and mailer sending frequency is what majority of the marketers do not realize the importance of the same.
The timing in which you send your campaigns is one of the most important elements to focus on in any email marketing strategy. You may be located in India, but perhaps a large portion of your target demographic is in a different time zone. The time of day users receive emails can directly contribute to performance indicators like open-rate and click-through-rate.
Segment your contact lists based on the time zone the recipients live in so that they receive your messages at an hour that is convenient and appropriate for them. You can’t send the same message at the same hour to a global or national audience and expect to reach everyone.
Depending on the industry, sometimes only sending an email twice per month, like a newsletter, is even more fitting.
2.Give Something VALUABLE For Free
The truth is that people don’t give their emails to anyone. They don’t give their emails because they like your website.
Except you give them a strong reason to sign up.
The reason should be so powerful that people can’t wait to give you their email addresses.
Offer something so enticing that leaves web users with no choice but to sign up for your list.
That thing must be valuable. That thing could be worth, at least, $1,000 in actual price value depending on the industry you are in.
3.Re-engage Your Inactive Subscribers
While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.
One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer.When subscribers become inactive, it’s a good idea to try to win them back with a re-engagement strategy. It’s often less expensive to target a current customer than it is to find a new one.
4.Send Only Mobile Friendly Emails/Newsletters
We are in the age of smartphones where majority of the people browses through their devices. It doesn’t make sense if your newsletters or mailers are not mobile responsive.
When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with?
Mostly, they will unsubscribe or delete it.
Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use. Most email service providers offer this solution within their email functionality.
5. Test Everything
You should A/B test your email messages such as:
- Subject lines
- Body content
Email marketing continues to deliver results.
But email marketing has evolved and so is the email marketing strategies. It’s no longer as simple as sending the same email to all.
It’s time to update your email marketing strategies.
Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices. Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.
If you implement these new changes into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue grow.