Top 5 Email Marketing Strategies That Generates More Leads

July 19, 2018

Top 5 Email Marketing Strategies That Generates More Leads

Years after years emails were supposed to be out dated, suffocating beneath a pile of tweets and status updates, the medium continues to stay alive. Email Marketing one of the most widely online marketing practice for various businesses in every segment. Implementing effective email marketing strategies you are sure to boost your conversion hence, turning them into potential customers.


email marketing strategies


Effective Email Marketing Strategies For Your Email Campaigns

You need to implement a series of best practices in order to develop effective email marketing strategic approach that enables you to achieve your core objectives.

1.Frequency & Timings Of Your Email Campaigns

The timings and mailer sending frequency is what majority of the marketers do not realize the importance of the same. 

The timing in which you send your campaigns is one of the most important elements to focus on in any email marketing strategy. You may be located in India, but perhaps a large portion of your target demographic is in a different time zone. The time of day users receive emails can directly contribute to performance indicators like open-rate and click-through-rate.

email marketing time frequency


Segment your contact lists based on the time zone the recipients live in so that they receive your messages at an hour that is convenient and appropriate for them. You can’t send the same message at the same hour to a global or national audience and expect to reach everyone.

Depending on the industry, sometimes only sending an email twice per month, like a newsletter, is even more fitting.

2.Give Something VALUABLE For Free

The truth is that people don’t give their emails to anyone. They don’t give their emails because they like your website.

Except you give them a strong reason to sign up.

The reason should be so powerful that people can’t wait to give you their email addresses.

Offer something so enticing that leaves web users with no choice but to sign up for your list.

email marketing strategies


That thing must be valuable. That thing could be worth, at least, $1,000 in actual price value depending on the industry you are in.

3.Re-engage Your Inactive Subscribers

While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.

re-engage email subscribers


One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer.When subscribers become inactive, it’s a good idea to try to win them back with a re-engagement strategy. It’s often less expensive to target a current customer than it is to find a new one.

4.Send Only Mobile Friendly Emails/Newsletters

We are in the age of smartphones where majority of the people browses through their devices. It doesn’t make sense if your newsletters or mailers are not mobile responsive. 

When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with?

Mostly, they will unsubscribe or delete it.

Email marketing strategies


Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use. Most email service providers offer this solution within their email functionality.

5. Test Everything

Digital marketers A/B test their website designs, landing page, Facebook ads, Google AdWords ads, and landing pages. The same thing applies to email marketing.

You should A/B test your email messages such as:

  • Subject lines
  • Personalization
  • Body content
  • Headlines
  • Layout
  • CTAs

Wrapping Up

Email marketing continues to deliver results.

But email marketing has evolved and so is the email marketing strategies. It’s no longer as simple as sending the same email to all.

It’s time to update your email marketing strategies.

Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices. Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.

If you implement these new changes into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue grow.

Reach out to us to know how you can achieve Email Marketing Success for your business!! 




July 19, 2018

Latest Posts

Email Campaign Design - The Importance Of Designs In Email Campaigns

August 18, 2018

Spread the love

First impression may not be the last impression when it comes to email marketing, but it always matters—primarily because

Read More  
LinkedIn Native Videos - What It Means For Your Business

August 16, 2018

Spread the love

Are you looking for ways to get more views from your LinkedIn community? Using your mobile app to record and

Read More  
SEO Best Practices | Do's & Don'ts Of SEO Strategy | SEO Services Pune

August 15, 2018

Spread the love

Click here for SEO best practices !! Top 7 SEO tips to rank your website on the first page of Google

Read More  
Email Marketing and Email Marketing Automation Are Two Different Things

August 13, 2018

Spread the love

Many entrepreneurs understands that Email marketing and Email marketing automation are the same thing. No!! They are not. Email marketing

Read More  
Increase Email Subscribers - Do's And Don'ts of Email Marketing Designs

August 07, 2018

Spread the love

I want to increase email subscribers for my business … Are you looking to increase your contact database? Well, every entrepreneur

Read More  
YouTube Marketing Tips - How To Improve Business Using YouTube

August 02, 2018

Spread the love

Searching for latest YouTube Marketing Tips??

Could you see any ideas, to improve your YouTube marketing strategies???

You are using

Read More  

Leave a Reply

Your email address will not be published. Required fields are marked *