Email Campaign Design - The Importance Of Designs In Email Campaigns

August 18, 2018

Email Campaign Design - The Importance Of Designs In Email Campaigns

First impression may not be the last impression when it comes to email marketing, but it always matters—primarily because; the user behavior indicates that the maximum chance of emails being opened is only once. So; what it takes which ensures maximum click open rates of your business emails? – Email Campaign Design

Why Email Campaign Design Is More Important?

Designing the perfect newsletter design isn’t just about mixing great color combination and fixing the right images in your email content that you want to broadcast it to your subscribers. The best email newsletter design process includes everything from choosing a familiar “from” name to crafting a perfect subject line and ensuring your email does not look like a spam.

Email design campaign experts says visually appealing email designs and flawless code are the basis in creating perfect emails. Even though email newsletter design is one of the most underrated aspects of the email marketing process, the impact of the design can have on the success of a email campaign design is immense.

So what are the things you need to take into consideration when it comes to designing high performing email campaigns?

When Crafting Your Business Emails & Newsletters

email campaign design



Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more stuff.

MailChimp templates makes it easy to design beautiful, personalized email campaigns and automations so you can build and strengthen your relationships with potential and existing customers. Below are the launch points why email campaign designing is important:

1. Clean, Neat and Good Design Increases Visibility

Even the best email marketing campaign bombs !!  Your email campaign design has to rise above the competition and that happens when you craft something exclusive. It has to catch the attention of the right prospect and hold it.

Depending on the goals of your email marketing campaign and keeping in mind your target audience, the email design has to be different and attractive.

Does a stark, minimalistic approach resonate with your audience, or is it a flashy, borderline-tacky look and feel that would work best? Whatever it is, having great email campaign design helps you speak to your prospects in a memorable way, and it stands the best chance of getting your campaign noticed. To get a better idea, browse for various email campaign templates which helps you determine what kind of email design will be perfect.

2. Design Keeping In Mind For The Top 600 Pixels By Three Inches

It may sound bit technical to you but; it’s the basic fundamental when you are crafting a newsletter. Your email will most likely need to sell the stuff within that much area for preview.

You will have about 600 pixels of length across and about 3 inches of depth. Make sure that your content, and your call-to-action compels the users to keep reading within that space. Hence; avoid heavy use of email graphics that may not load.  So; when designing the email; make sure to preview your email template.

3. It’s A Fact  – Designs Can Increase Conversions

If your clients have thought at all about conversions, it’s likely that they’ve thought in terms of sales numbers. People fail to appreciate how psychologically compelling design play an important role.

Where does a viewer’s eye fall on a page? What emotions do the photographs, colors and layouts that you chose evoke? Does one area — the most important takeaway — stand out above everything else? Good design can take a masterfully crafted pitch or concept can increase conversions.

4. Using Visually Images That Creates An Impact

A picture is worth the thousand words” haven”t we heard that!! The same rules apply when designing newsletters and emails. ISo; when you are using an image, it is important to provide fallback color and alt-text relevant with that  image. Avoid setting background images that are layered behind text, as many of the emails of your clients do not support background images.

This links to the argument on the importance of design in branding but; it also about the power of design to convey the message and evoke the response. For e.g. We consider here the case of a nonprofit organization that is asking for funds, or just getting out the word about its cause. With a few carefully chosen pictures/ images can help in arranging good fundraising.

5. Minimize The Using Of Spam Words

It is most likely impossible for you to completely avoid using any word that has been identified as a potential spam triggering word. You might come across as a  potential email campaign design tip where several email marketers have confessed about the potential hazard of SPAM WORDS.

However; be aware when designing your newsletters/emails that spam filters do look for particular words and will assign your email a spam score based on them. The best thing that you can do is reduce or completely avoid those words in moderation and write email content accordingly.

It’s a new era for best email design practices. Tracking users/ subscribers behavior and understanding their engagement patterns can be integral in creating and making design adjustments to engage, convert, and maximize revenue for your business.

Have you got your email design plan ready for your next email marketing campaign?

Explore Email Marketing Campaigns

Simplify the way you drive customer engagement and achieve your business goals with email marketing campaigns. Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaigns, and actionable analytics, all designed and  developed by SME Networks


August 18, 2018

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